CASE STUDY · PHARMA
Recurring marketing kits: 300-330 parcels per campaign
Materials from multiple sources, variant kitting, packing and direct distribution to recipients.
For a pharmaceutical company, we ran recurring campaigns to prepare and distribute marketing materials. Each campaign involved approximately 300-330 parcels sent directly to recipients.
We combined imported products, materials produced and printed for the campaign, and products supplied by the client. We handled variant kitting, labelling, packing and distribution, including a standard set for all recipients and additional materials for selected recipients.
Materials from multiple sources in one campaign
The project combined imported products, materials produced and printed for the campaign, and products supplied by the client. All items then moved into kitting and shipment preparation.
This connected sourcing and production with the preparation of materials for specific recipients.
Standard sets and additional materials for selected recipients
Each campaign included a standard set for all recipients and additional materials for selected recipients.
Kitting followed these recipient variants. The parcels were then labelled, packed and sent directly to the relevant recipients.
300-330 parcels per campaign
As part of the recurring service, we prepared and distributed approximately 300-330 parcels in each campaign.
Renau Group coordinated production and sourcing of the agreed materials, kitting with products supplied by the client, packing and distribution.
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